The number one piece of advice any personal trainer or online coach will give you when it comes to changing your body?


Consistency is key because we can all change our bodies with a few weeks of effort, but what you can do with a few months of consistency will blow your mind.

So why doesn’t everybody just give their new diet and training plan a few months then?


In this day and age, with work demands being what they are, the cost of living being what it is, the abundance of truly mind blowing food and wine at our disposal, and the sacrifices diet and training demand, it is pretty impressive that the health and fitness industry has an audience at all.

This is why the term ‘lifestyle change’ gets regurgitated time and time again, because a short term plan such as my Body Blitz is challenging and fun, but a long term plan is just, plain, challenging.

However, if you take that challenge, turn it on its head and say ‘this is not a challenge, this is my new life’, well then, you have immediately succeeded.

So how do we implement this lifestyle change?

Below are some of my psychological and practical tips that might give you the push you’ve been needing…


This could be as simple as ‘I love wine’.


That’s probably a very confusing sentence. Let me explain…

If you love wine and you know that cutting it out is going to come full circle and pull you off track, leading to a frustrated cancellation of your brand new lifestyle change, don’t cut it out.

Why are you already starting with an action that you know will lead to your inevitable surrender?

You love wine? So let’s be smart here…

Wine is simply a caloric beverage that contains carbohydrates.

So, how can you implement it within your new lifestyle change?

You say ‘I am going to drink a few glasses of wine later, so today, I will have protein and veg as my meal staples, keeping me happy and healthy, and I will spend the calories I’m saving on carbs and fats throughout the day on wine’.

Now, some people get all hot and bothered about seeing food like this. Numbers, control, forethought…must be an eating disorder, right? WRONG. It is smart, and it is how you are going to have a FLEXIBLE diet WITHIN your goals.

When you start to get into choppy waters is when you let this happen too often. Obviously, this kind of trade off should NOT be happening daily. It’s just not great for optimum nutrition. But weekly? It’s absolutely going to keep you on track, happy and healthy.


A lifestyle change (in this context) simply means that you’re going to start thinking about your physical health and fitness within your day to day life. And let’s be honest here, you should be thinking about it.

It means that you’re not going to keep eating junk food without a second thought, or sink a bottle of wine every night, or spend all weekend sprawled out on the sofa.

But it doesn’t mean that the above will NEVER happen again.

Just that, actually, maybe you shouldn’t have a McDonalds breakfast every morning. Maybe you should go a few days without drinking. Maybe you should get up and and get some fresh air on the weekend.

And I can promise you this- you WILL feel better when you can finally strike a balance between what you want, and what you need.


That Fine Line

Doing what I do, telling people how to change their bodies, is quite a morally conflicting job.

I am pro healthy, yes, but I am also pro HAPPY.

So it is very hard sometimes, when I know that spontaneous eating brings so much ease and joy, to tell somebody that they need to buckle down if they want to change their body. Obviously, if you want to reduce body fat, it is going to require some attention to diet and exercise.

I am also pro WOMEN, so it pains me when I share a client’s before and after, only to be told that she was beautiful before and shame on me for changing her.

Let me be very clear right now, I do not give two shits if you are in shape, out of shape, muscley, curvy, skinny, black, white or purple. I happen to work in health and fitness, so I happen to be called upon to help change bodies, be it internal, external, or both.

What I pride myself on doing is EDUCATING those who want to change their shape on how to do it PROPERLY, while effectively.

I have recently come under fire from somebody I very much respect, and this man has been brilliant enough to engage in a private debate with me.

I wanted to share with you all my last email to him, in the hopes that anybody who questions my moral compass, can perhaps begin to understand it better…

Thank you for your email.

I can ASSURE you that my goal is also to help and protect people as much as possible.

I too have conferred with therapists, dieticians, families and friends who have experience with eating disorders, in order to help many of my followers overcome anorexia nervosa, extreme low calorie intakes, binge eating, obesity and everything in between. I feel uncomfortable using this as a weapon in my defence, but the honest truth is that I receive emails and messages of thanks all the time from women of all ages regarding this particular subject matter.

I think what you are judging me on is a short turn around body transformation book aimed at women who want to feel happy and comfortable in their own skin for a wedding, a honeymoon or an important event.

I gather from your email that you don’t accept that this should be the way it is for women, but unfortunately, it is.

So, with that in mind, my goal is then to help women achieve their health, fitness, strength and aesthetic goals WITHOUT starving themselves, overtraining, or hating their bodies in the process.

Instead, they EAT, they MOVE, they think about overlooked but paramount factors such as water, rest and sleep, and they learn to marvel at the strength and science of the human body.

And I honestly feel, although I can see from your email that you would strongly disagree with this, that I am doing a good job.

Before I was qualified and educated on the body, I would panic before a holiday or a big event, and spend weeks on the Atkins diet, under-eating, going for long runs pounding pavement (eventually giving myself such bad shin splints that I still can’t run outdoors) and feeling lost and frustrated at every turn. I was working hard to make changes, so why wasn’t my body responding?

Now that I am educated, what I try to do is explain exactly WHAT resistance training, cardio, protein, fats, carbs, micronutrients, calories, water, rest, sleep, supplementation, hormones and gut health do to the body, so that people have the tools to start treating their bodies incredibly well and getting the results they want simultaneously, instead of trading in health for aesthetics.

Your view of a calorie deficit is that it is dangerous, but it has to be extreme and constant for any harm to be done.
Eating 1500calories a day for a woman is not extreme, nor is it dangerous or damaging.
However, if a woman wants to up her training, I always point out that first and foremost, she needs to up her calories.
At the moment I am power lifting, and eating over 2200 calories daily.
I have been documenting this and explaining it en route, exactly as I do when in a fat loss phase.

You mention metabolic damage (again, I applaud your brilliant references), but again, a diet is to be severely low calorie and long term for this to occur.
Also, are you aware that metabolic damage is never permanent, metabolic adaptation is a much more appropriate phrase, in that the metabolism has adapted to low calories and has come to a screeching halt to prevent further loss of body fat.
It can be fixed in a matter of months, with a gradual calorie increase and focus on the individual.
I know this because not only have I achieved it, I have helped clients achieve it also.

When I talk about harnessing feelings of hunger, I talk about it in the context of the body’s response to being in a fat loss phase.
When you are losing body fat, even if you have an unhealthy amount to lose, your body will fight you to keep it, hence the increase in hunger.
The fact of the matter is, if you are trying to go from 30% body fat down to 20% body fat, you are going to need to implement a calorie deficit, and when it starts to take effect, your brain is going to start to tell you that you’re hungry.
But that doesn’t mean that you have to eat, I strongly disagree with you on this point, what it means is that your brain is telling you to eat because it doesn’t want to lose body fat.
The fact of the matter is we are simply not meant to have a very high body fat, but we do because of our environment now.
Have you ever read a book called The Hungry Brain? If not, I think you would find it fascinating.

What I will say for you is this; it is a GREAT comfort to have a MAN looking out for women. Especially a man with such an excellent platform. I am extremely impressed by you.

Thank you for your email,

Chloe Madeley

Long Term Goals

Hello Fondues!

A lot of you are currently on my 4 Week Body Blitz, so have a short term goal to work towards.

As I have said many times, both on my social media and on this blog, pushing yourself to achieve a short term goal is not a bad thing. There is something to be said for the mental focus and physical push that comes with it, and the results of both will benefit you in the long run.

However, there does come a point when you need to start thinking about how to slowly reverse out of a short term goal, and find your long term balance in the process.

Whether this goes from implementing a weekly carb cycle to implementing daily carbs, or from intensive training sessions into more enjoyable workouts, or finding a way to include days off diet and training into your week, ‘balance’ looks different for everyone.

My suggestion is that no matter what plan you are on, start to reverse out of it until you find your happy spot.

For me personally, this usually includes pre and post workout carbohydrates daily, so my training is both enjoyable and beneficial, the rest of the time focusing on fats instead so my hormones are happy.

It includes 6 days of intensive training a week, with one full day off to rest and eat intuitively.

It includes being OK with not being lean, and embracing my body in a more natural and happy state.

Whatever your ‘balance’ looks like, remember that health and fitness includes mental, physical and emotional well being. As long as you can tick those 3 boxes, you are doing it right.

A Helping Hand

Good evening Fondues!

I’ve been meaning to write this post for a while now, but I’ve been so consumed with The Blitz that posts like this have been put on the back burner!

Now I’m coming out of The Blitz, I have more time to write more general content, which I think will really help both my ‘lifestyle’ and ‘goal’ minded followers.

I am a big believer in real, life, FOOD. This means that I like to make sure animal proteins, fruits, vegetables, grains and natural fats make up the vast majority of my diet.

Processed foods DO play a role in my diet, yes, but in very small quantities.

Supplements DO play a role in my diet, yes, but only to SUPPLEMENT it. I use protein powders, multivitamins, omega oils, greens supps and probiotics daily, but by no means do I depend on them to keep me healthy.

“Diet” foods – usually low calorie,  macro friendly foods – can play a role in your diet in the same way supplements can. Make sure you are eating enough of the good stuff first, and then use some of the fun stuff to make life a little easier, and a little more enjoyable.

I’m over 5 years into this now, and I am still finding clean, healthy, dietary saviours frequently.

Here is a list of staples in my kitchen, that you may find very helpful…

  • Lo – Dough (ideal for low carb, high fibre diets)

Lo-Dough is my newest dietary discovery, and I could not be more relieved by its invention! For years I have been waiting for something like this, and I have been eating a piece of Lo-Dough every day for the last week. Think of a thick, bread like wrap, that has 39calories, 0g fat, 2g carbs, 2g protein and 9g fibre. It’s made of various natural fibres and it is the PERFECT substitute for a wrap, a pizza base or a flat bread. Order Lo-Dough here:

  • Eat Lean Protein Cheese (ideal for low fat, low carb, high protein diets)

A cheese you can eat with every meal, guilt free, and high protein. That to me is idillic. Eat Lean cheese has 169calories, 3g fat, 0g carbs and 37g protein per 100g. This is the cheese to have on the Lo-Dough pizza base, which is probably why I am seeing the launch of their new ‘Pizza Kit’ all over social media at the moment. You can find Eat Lean Cheese in most supermarkets, on MyProtein, or here:


  • Heck Chicken Chipolatas (ideal for low fat, low carb, high protein diets)

Most of you who have The 4 Week Body Blitz will know these are the chicken sausages I recommend. With 99calories, 1g fat, 1g carb and 19g protein per 2 sausages, you are ticking the sausage craving AND dietary discipline boxes. This product is great, I cannot recommend them enough. You can find Heck in most supermarkets, or here:

  • Sweet Freedom Choc Shot (ideal for low fat, low carb diets)

I am a chocolate addict. No joke. No hyperbole. I genuinely have a problem with chocolate. Always have, always will. There isn’t one person in my life who from the age of 2 hasn’t told me that I make them feel sick to their stomach when I have unlimited access to chocolate. So you can imagine how hard I find cutting it out for days, weeks, sometimes months on end. Sweet Freedom Choc Shot has been my saviour on Greek yoghurts, protein pancakes, protein mug cakes, and teaspoons for many moons now. An all clean product with 13calories, 0g fat and 2g carbs per serving, you are in diet heaven. You can find it in most supermarkets, or here:

  • MYPROTEIN My Bar Zero Bars (ideal for low fat, low carb, high protein, high fibre diets)

Protein bars can be tricky when it comes to macros. Just because something is high protein, does NOT mean it can fit any which way into your diet. Myprotein My Bar Zero Bars save my chocolate craving and usually play a once daily role in my diet. With 198calories, 6g fat, 2g carbs, 20g protein and 26g fibre per bar, these are the dietary Mecca of protein bars. Find them here:

The Facts

I’ve been thinking over the last few weeks – probably as a result of The 4 Week Body Blitz release – that there are a few universal truths that should be understood before anybody embarks on any kind of aesthetic plan.

The rules of the Blitz are explained throughout – why I want you ding HIIT circuits, why some food options are missing, why I don’t want you having cheat nights – but these are all very specific rules to The Blitz.

The rules in general are of course, more general. I want to explain some of them now…


First of all, you must understand that the dietary factor that will get you results is CALORIES.

Whether you want to gain muscle or lose fat, CALORIES are your priority.

If you implement a calorie deficit (eat less), you will lose.

If you implement a calorie surplus (eat more), you will gain.

All food has calories. You could eat 6 chicken salads a day and come out at 1200 calories, OR you could eat 4 slices of pizza a day and come out at 1200 calories.

The reason I am strict with food in The 4 Week Body Blitz is because I want you eating AS MUCH food as possible throughout the day, with as much NUTRITIONAL value as possible. I do this to ensure you feel FULL, you become HEALTHY and you are AIDING YOUR AESTHETIC RESULTS with the ideal nutrition.

So why the carb cycle? Because this is The 4 Week Body Blitz, so even though calories are the main factor, I am pulling out all the stops to get your the BEST results possible in the SHORTEST time frame possible. Your body needs to burn SOMETHING for energy, and if you are already in a calorie deficit, you are already burning more calories than you’re consuming. I then want to deplete your glycogen (carb) stores, in the hopes that your body then turns to that adipose tissue (fat) around your mid section!


As above, the main factor here is CALORIES.

Your body needs a certain number of calories just to function (your Basal Metabolic Rate), but you then need to eat more to increase your BMR up to your Total Daily Energy Expenditure (exercise).

You could easily just hit your BMR and be slim and nutritionally healthy, but you wouldn’t be fit, strong, energetic, or have a metabolic rate or aesthetic look to shout about.

The same logic applies to WHAT exercise you are choosing to do.

You could go for a walk every day and tick the fit, energetic and metabolic boxes, but you wouldn’t tick the strong or aesthetic boxes.

You could lift weights every day and hit the strong and metabolic boxes, but you’d fall short in the fit, energetic and again, aesthetic boxes.

The reason the exercises in The Blitz are what they are, is because I want you ticking ALL THE BOXES.

Fit, strong, energetic, metabolic and aesthetic…all of these are covered with circuit training.

The exercises alternate between resistance and cardio and everything in between.

Yes you can replace a circuit with a PT session, a spin class or a Metafit every few days, but it wont work as well if you do this daily.

The general rule? Make sure you are getting some form of cardio and some form of resistance training done 4-6 days a week.

The Blitz is more specific than the general rule, yes, but it works. Trust it, and learn from it. 

If you are interested in following a diet that explains how to calculate your own specific calories and macros for your own specific goals, make sure you download the Food Philosophy Guide at the top of this page.